How Much Intellectual Property Is Behind the 2026 FIFA World Cup?
When the 2026 FIFA World Cup kicks off in the summer, the whole world will be watching the action on the pitch. But it is also worth taking a look behind the scenes: few events bring together so many industrial property rights in such a concentrated space as a World Cup tournament. Even the ball rolling across the grass is a small lesson in intellectual property.
Selected IP rights show how patents, designs and trademarks interact in modern football.
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