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Trademark Applications in Berlin 2025: Top Applicants and Market Development at a Glance

Berlin remains a strong trademark hub. In 2025, a total of 6,391 trademark applications were filed by companies and private individuals based in Berlin. This was 1,253 more applications than in 2024, representing an increase of around 24.4%.

After the decline between 2022 and 2024, filing activity has picked up noticeably again. The 2025 figure is only slightly below the previous peak recorded in 2021.

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Distinctiveness of Slogans – DPMA Implements Common Practice as of 16 February 2026

Since 2012, the trademark offices of the EU Member States and the EUIPO have been working in convergence projects to achieve the most consistent decision-making practice possible. Convergence Project 17 (KP17/CP17) addresses the question of when slogans are distinctive enough to be registered as trademarks and which factors typically play a role.

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