Distinctiveness of Slogans – DPMA Implements Common Practice as of 16 February 2026
Since 2012, the trademark offices of the EU Member States and the EUIPO have been working in convergence projects to achieve the most consistent decision-making practice possible. Convergence Project 17 (KP17/CP17) addresses the question of when slogans are distinctive enough to be registered as trademarks and which factors typically play a role.
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